Definition is a complete media solution provider, offering design and development services for interactive and traditional media, including web design, UI/UX design, web application development, DVD production & closed captioning and e-learning solutions. Located in San Francisco, we serve clients in a diverse variety of industries, including education, technology, nonprofit and entertainment.
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Definition is a complete media solution provider,
offering design and development services for
interactive and traditional media. Learn more.


via Twitter on May 29, 2014 at 12:24 pm

The fine folks at @VMAStoryboard wrote a piece on @BeerCitizen, our project merging #design, #data, and... #beer!

via Twitter on May 13, 2014 at 12:38 pm

Visit the new iPad kiosk apps we built w/ @Stanford's @CantorArts Center, on display 4/23-8/17

via Twitter on March 17, 2014 at 3:30 pm

Today we celebrate Definition's tenth anniversary! It's been an exciting journey, and we humbly thank all who've supported us along the way.

via Twitter on January 2, 2014 at 2:18 pm

RT @BeerCitizen: Behold, the results of Beer Citizen's 2013 #YearInBeer! Thanks for the reviews & data, citizens, 'twas a great year! http:…

via Twitter on June 12, 2013 at 3:24 pm

We're happy to see that our app, Beer Citizen (@BeerCitizen) is featured on the front page of Google Play!

via Twitter on April 30, 2013 at 11:14 am

Today marks the 20th anniversary of the world wide web. Now, you can visit the first website EVER at its original URL

via Twitter on March 18, 2013 at 4:06 pm

Today marks the start of Definition's 10th year! Thanks to all our wonderful clients, friends, and family who helped us through the first 9!

via Twitter on February 26, 2013 at 2:16 pm

We've teamed up with @GrassValleyLive to bring their site a bold new look and some great new features! Live now at

via Twitter on December 30, 2012 at 4:13 pm

Definition is a proud supporter of @EFF. Learn more about how they protect our digital civil liberties:

via Twitter on December 30, 2012 at 4:06 pm

It's been another bang-up year for Definition! Many thanks to our clients, friends, family and @BeerCitizen supporters for a great year.

via Twitter on December 30, 2012 at 3:57 pm

Our social beer review app, @BeerCitizen, is now available for Android! Find it in the Google Play Store:

via Twitter on October 1, 2012 at 4:15 pm

Our new beer social review app, @BeerCitizen, is now available in the App Store! 100% designed/developed by Definition.

via Twitter on June 1, 2012 at 5:11 pm

RT @BeerCitizen: We've made the review interface even easier to use. Grab a #beer and let us know what you think!

via Twitter on June 1, 2012 at 5:10 pm

RT @BeerCitizen: We're officially open to the #beer-loving public! Looking forward to celebrating with the "holy grail of beers" http:/ ...

via Twitter on March 22, 2012 at 2:48 pm

RT @BeerCitizen: What is Beer Citizen? Check out the video, and sign up for an invite! #beer

via Twitter on March 17, 2012 at 12:07 pm

We're celebrating our 8th birthday this St. Patty's day with a pint (or two) & posting reviews on our new site @BeerCitizen.

via Twitter on March 14, 2012 at 4:33 pm

RT @BeerCitizen: We're now accepting signups for invitations to the private alpha release of Let's drink!

via Twitter on January 18, 2012 at 8:31 am

Our site is offline today in protest of Internet censorship legislation. #SOPASTRIKE #j18

via Twitter on January 17, 2012 at 11:31 pm

Bravo @google, @wikipedia, @reddit, @craignewmark and all others protesting #SOPA and #PIPA on #j18

via Twitter on November 16, 2011 at 4:41 pm

RIP co-lo servers. Definition is now fully in the cloud. #yay

via Twitter on December 31, 1969 at 4:00 pm

posted on January 29, 2010 by rob

Google to discontinue IE6 support in Docs. Thank you, Google! For those still using IE6 (or forced to), the time for change is now!

posted on January 22, 2010 by rob

YouTube and Vimeo have recently announced native HTML5 video support, based on the popular H.264 video codec. Though the HTML5 video spec has yet to be finalized, this is a great step forward for online video, and a good alternative to Flash-based video players on the web.

posted on December 22, 2009 by rob

As a thank you to our clients and friends this holiday season, we've made a donation to EFF and the San Francisco Food Bank. We will be closed for much of the holiday, between December 23rd and January 3rd. Wishing everyone a happy holiday, and looking forward to a prosperous new year (cheers).

posted on December 15, 2009 by rob

Google's Chrome web browser moves up to the number three spot in overall marketshare. Newly available on Mac and Linux systems, Chrome has inched past Safari, but is still dwarfed by Internet Explorer's nearly 65% share of the browser market. Now, if we could just eliminate IE 6...

posted on December 2, 2009 by evan

Definition is proud to announce the launch of the new Grass Valley web site, featuring a fresh design makeover and the most powerful CMS Definition has yet built. It's been a long time coming, and we're happy to see it up and running in public. Let us know what you think!

posted on September 3, 2009 by rob

The partners will be offsite (in Europe) for most of September. Please make a note, and we will get back to you as soon as possible regarding any requests during this time. Thanks!

posted on April 20, 2009 by rob

We've launched a new commemorative web site for Grass Valley. The site pays tribute to Grass Valley's lasting impact on a half-century of historic broadcasting milestones.

posted on April 3, 2009 by evan

There are 272 days left until 2010, the time Definition has chosen to stop supporting IE6. If you use IE6, please upgrade your browser before then.... or now, if you have a moment. Firefox, Chrome, Safari, Opera, IE7/8... whatever you like :) Thank you.

posted on March 20, 2009 by rob

We're hiring! Check out the jobs page for details.

posted on March 17, 2009 by evan

Today marks the fifth anniversary of Definition! Thanks to all our clients, employees, friends, and family for helping us get here. We look forward to the continuing to work with all of you in the future. Happy St. Patrick's Day too, by the way. Cheers!

posted on March 5, 2009 by evan

Another new site is up! We just launched the new web site for Fat Spaniel, a leading provider of energy monitoring services for alternative energy installations worldwide.

posted on February 20, 2009 by evan

We've launched a new site for Rita Barela Productions. Developed with our latest CMS technologies, it allows the client full control over site content, including page creation and photo gallery management.

posted on February 14, 2009 by evan

We've added a bunch of new features over at Explore. There are now custom photo slideshows with music and various site continuity improvements, along with the ability to add comments to any film or photo. More features on the way soon!

posted on January 30, 2009 by evan

We've completely re-vamped the front page of the Fat Spaniel website with new Flash case studies and more. This is step one in a larger project you'll be hearing more about very soon!

posted on January 27, 2009 by evan

Wanna see what our office building looked like in 1906? Check it out.

recent work

BeerCitizen apps and website

Design, architecture, and development of iOS and Android beer review apps and corresponding website.


Stanford - Cantor Arts Center

Development of three interactive cartography & photography museum exhibits.

Grass Valley

UI design and enterprise-level content management system development.

Stories Powering Progress: Semantic video platform architecture & development.

Link TV

Design of Link TV website, including several microsites, powered by a custom CMS.



Website, e-commerce, and HTML email campaigns.

our clients are saying
"Definition exceeded our expectations with their ability to be professional, flexible, supportive, creative and proactive - we are extremely pleased. It's rare to find a company capable of maintaining the balance between excellence and flexibility - Definition achieved that and more. We are truly impressed."
Kara Martin
Senior Director of Marketing
Grass Valley
"Thank you, thank you, thank you and the team for another tremendous 'performance.' This was an incredibly smooth project, from my perspective, even with all the bumps in the road, the team was fantastic and met all customer needs."
Lisa Marshall
Senior Director, Content Design & Development
PDI Ninth House
"Thanks again guys for your amazing hard work, dedication and exceptional skills. I'm really proud of the website and what we've accomplished. I appreciate our creative partnership, and the way we're getting things done."
Jonathan Silvio
Manager, New Media
explore Annenberg LLC
"Definition not only met out needs in terms of developing a website that conveys the philosophy and presence of our company and products, but they also far exceeded our expectations of delivering a solution that enables us to efficiently manage our content. All of this and they even managed to deliver on time and within budget."
Ryan Slack
Director of Operations
Pharmagel International, Inc.
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Definition LLC

777 Florida St #101
San Francisco, CA 94110


info {at}


All rights reserved.



Whether the project you have in mind is for the web, print, video, or even your brand identity, Definition will custom-tailor a highly polished product that you (and we) can be proud of. We do this by providing a full range of concept-to-completion services.


Aesthetics and usability are paramount for any job. Through research and creative exploration, we tailor each solution to be as simple as possible to the end user while also imparting a lasting impression. Our design training and experience coupled with our knowledge of the technical capabilities of a given medium provides a unique insight into what really works. Definition focuses the following design services:


Thorough understanding of various production workflows allows us to tackle projects from start to finish, or assist in any given step along the way. If you need content created (a video shoot, product photography, etc.) or content updated in an existing product (a website, print collateral, or interactive media), we'll find a way to fill your needs professionally and efficiently. Definition offers production services including:


With our diverse background in interactive and web development, we've built up a very capable development toolset. We specialize in custom-built content management systems and e-commerce solutions for the web, interactive application development for web and disc-based delivery, and DVD authoring and accessibility solutions. Definition's development services include:


No project is complete without being delivered successfully to the end user. Definition provides application deployment & infrastructure solutions, and works with a range of partners in disc replication, printing, and other services. We ensure all projects are polished, fully tested and deployed quickly and successfully. Definition provides the following delivery solutions:

Our Clients

AAA Established in 1900, AAA offers a wide array of automotive, travel, insurance and financial services. AAA of Northern California, Nevada and Utah serves more than four million members and is the second-largest member organization of the national AAA organization.

Cengage Learning Corporation Cengage Learning delivers highly-customized learning solutions for colleges, universities, instructors, students, libraries, government agencies, corporations and professionals around the world. These solutions are delivered through specialized content, applications and services that foster academic excellence and professional development.

Grass Valley For more than 50 years, Grass Valley has been, and continues to be, at the forefront of on-air innovation, creating some of the most accomplished products and services available in the market, with hundreds of fundamental industry patents, numerous Emmy® Awards, and countless other industry accolades.

Link TV Link TV broadcasts programs that engage, educate and activate viewers to become involved in the world. Providing a unique perspective on news, events, and issues not often covered in the U.S. media, Link TV connects American viewers with the cultures of an increasingly global community.

National Geographic School Publishing National Geographic School Publishing provides quality PreK-12 instructional materials, including resources for emergent and early literacy, Reading/Language Arts, ESL/ELD, and Content Literacy development.

NEC Corporation of America NEC Corporation of America is part of one of the world's most successful global companies, having conducted business for more than 100 years as a leading technology provider of IT, network and visual display solutions.

Pearson Pearson is the world's leading education company. They provide learning materials, technologies, assessments and services to teachers and students of all ages and in more than 60 countries.


Rob DiCiuccio, Partner

Rob has been professionally involved in interactive media and software development for over a decade, beginning in 1995 as Interface Design Manager for NASA's STELLAR Multimedia Curriculum Project. He has designed and developed web applications, e-commerce systems, interactive media and desktop applications for clients in a variety of industries. He served as Director of Technology for JustEnough Learning Company before co-founding Definition in 2004.

Evan Rusackas, Partner

Evan has been working as a full-time freelance graphic designer since 1995, when he began designing websites for clients in the bass guitar marketplace, which is his other primary interest. Soon he began taking on a much more diverse client list, and began working with identity and print jobs as well. Since 2001, he's been art directing and producing magazines, as well as many other forms of print media. His interests also extend into photography, digital audio, and music.

Ryan Wilcoxson, Partner

Ryan has been professionally creative since 2000 when his background in shooting and editing short films led to his employment at FOX and CBS affiliates producing national and local television commercials and station promotions. In 2001, Ryan left television to pursue a more progressive agenda developing content for JustEnough Learning Company, where he focused on video production, motion and graphic design, and DVD authoring. In 2003, Ryan founded CabbageCreative, which has allowed him to further expand his involvement in the New Media community.

Jobs at Definition

There are currently no positions available. Please check back soon.